CRYPTIC COMMUNICATION

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In a set of Brazilian advertisements, Colgate capitalized on the power of visuals by pulling a discreet optical illusion on audiences.  

In case you were busy staring at the lunch stuck in these men’s teeth, the fine print to the right of each ad says, “Not even that missing ear gets more attention than a mouth without care” and “Not even that six fingered hand gets more attention than a mouth without care”.

Your dentist always said to watch out for cavities, but she never said to watch out for six-fingered women too.

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