the right smile

Educating Patients on their Oral Health Options

Profits Drive Corporate Dentistry | Sandy Springs Dentist

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mature womanWhen PBS’s Frontline turned its focus to corporate dental chain Aspen Dental, it should come as no surprise that they found major potential problems with the way the practices were being run.  One of the major concerns about corporate dentistry is that they recommend unnecessary tooth extractions just because it’s a good way to maximize profits.  We see it in patients who leave for insurance reasons and then come back because they received an enormous amount of treatment planning at an in-network corporate dental practice.

According to one dentist on Frontline, “They spend most of their time trying to talk people out of their teeth.”  Generally, when we are asked for a second opinion we find a lot of unnecessary treatment proposed.

New York Attorney General Eric T. Schneiderman launched an investigation of the chain in 2013 after an investigative report by FRONTLINE. The news report found that Aspen Dental, which targets low-income patients, pressured dentists to increase revenue by using high-pressure sales techniques. Many patients complained of being overcharged or given unnecessary treatments.

The attorney general investigation reached the same conclusions and fined Aspen Dental $450,000.00.  One internal Aspen Dental document released by the attorney general showed the company complaining that hygienists were falling short of their revenue targets and instructing them to sell more products and services to patients.

In our Sandy Springs office we are proud of our ethics and expertise, and invite you to see us for both your oral and cosmetic health care.

Novy Scheinfeld, DDS, PC

ZoAnna Scheinfeld, MS, DMD

Hanna Orland, DMD

290 Carpenter Drive, 200A

Atlanta (Sandy Springs), GA 30328



Author: Drs. Novy and ZoAnna Scheinfeld and Hanna Orland

Our team provides your family with contemporary, rewarding, and comfortable dental care. In our Sandy Springs office, patients come first. Everything we do, from the office design, to our clinical and management training, to the friendly atmosphere we foster in the practice, is for your pleasure and satisfaction. Dr. Scheinfeld, a graduate of Emory University School of Dentistry and her associates understand the importance of balancing health and beauty for an amazing smile. Our comprehensive studies in cosmetic dentistry, restorative dentistry, and general dentistry, supported with state-of-the-art technology, deliver the strong, healthy, beautiful smile you deserve—the smile you'll feel comfortable sharing with your world.

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