the right smile

Educating Patients on their Oral Health Options

Dentist Alpharetta: Marketing of Products or Procedures

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There are an abundance of dental products out there.

At Scheinfeld, Tourial and Lubell, we take a consultative approach to ensuring each patient’s program aligns with their operating culture and unique risk exposures. This means we don’t push products.  Nor do we try and sell you anything.  Instead, we work closely with you and your needs to develop and deliver the right solution, even if that means doing no dentistry at all.

The dentists who engage in the marketing or sale of products or procedures to their patients must take care not to exploit the inherent trust in the dentist-patient relationship for their own financial gain.  We take this very seriously.  Dentists should not induce their patients to purchase products or undergo procedures by misrepresenting the product’s value, the necessity of the procedure or the dentist’s professional expertise in recommending the product or procedure.

Particularly in the case of health related products, it is not enough for the dentist to rely on the manufacturer’s or distributor’s representations about the product’s safety and efficacy.  Rather, the dentist has an independent obligation to inquire into the truth and accuracy of such claims and verify that they are founded on accepted scientific knowledge or research.  For instance, we have discussed in earlier writings that there is no scientific evidence of cause and effect as it relates to mercury fillings and your health.  So it would be improper and unethical to recommend the removal of amalgams based on a dentist’s professional expertise.

Dentists should disclose to their patients all relevant information the patient needs to make an informed purchase decision.  From the beginning, Scheinfelds, Orland and Tourial built its foundation on basic operating principles – integrity, honesty and quality health care. These are not just words to us, rather truths that can be validated by the patient relationships we have held for over 25 years. To us, it’s simple. We base decisions on what we believe to be in the best interests of our patients and our employees. We understand that each puts a great deal of trust in us, and we do not take that trust lightly.  Our culture is unlike any in the industry.

Novy Scheinfeld, DDS, PC

290 Carpenter Drive, 200A

Atlanta, GA 30328


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Author: Drs. Novy and ZoAnna Scheinfeld and Hanna Orland

Our team provides your family with contemporary, rewarding, and comfortable dental care. In our Sandy Springs office, patients come first. Everything we do, from the office design, to our clinical and management training, to the friendly atmosphere we foster in the practice, is for your pleasure and satisfaction. Dr. Scheinfeld, a graduate of Emory University School of Dentistry and her associates understand the importance of balancing health and beauty for an amazing smile. Our comprehensive studies in cosmetic dentistry, restorative dentistry, and general dentistry, supported with state-of-the-art technology, deliver the strong, healthy, beautiful smile you deserve—the smile you'll feel comfortable sharing with your world.

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